Live-shopping production for retailers, wholesalers and warehouses. We help launch and run your own Whatnot store, with your brand front and centre.
A division of PHAS2 creative studio
Illustrative production concept · AI-generated
Different businesses. Different products.
Build the show around your merchandise. Your business stays front and centre.
Illustrative show concepts, not client broadcasts. Prices, viewer counts and product displays in the artwork are examples.
Your products. Our production.
Live-selling made simple.
Get started01 / Your store comes first
You’ve got products and a story.
We help you bring them live.
SHOPLIVE is a white-label service: we work behind your business, helping your team plan, present and produce shows on your own Whatnot storefront.
Your merchant brand leads the thumbnails and the stream. Your store, audience and customer relationships stay with your business.
Your next stage
We help you launch, produce and manage live shows on your own Whatnot storefront. Your brand leads. Your customers stay yours.
How PHAS2 SHOPLIVE supports clients
Start with what your business needs. Agree the scope, responsibilities and next steps before production begins.
The images below illustrate the process. Dashboard figures are sample data, not client results.
Find the right starting point.
Review your stock, audience, space and goals. Shape the show format and agree who handles products, selling, packing and after-show work.
Build around your own store.
Help prepare your Whatnot storefront, merchant branding, product information and production setup. Work through access and readiness with your team.
Bring the people and the production.
Coordinate on-camera talent, product demonstrations and the live production. Keep the presenter, operator and product-handling team working from one show plan.
Learn from each show.
Support show promotion, review the available performance information and improve the next session. Build a repeatable rhythm around your products and audience.
Build your team’s confidence.
Train your people in the agreed setup and show workflow. Hand over the process so your team can run it, or agree continuing production and support.
From your stockroom to their screen
We help retailers and warehouses launch, produce and manage their own Whatnot stores.
See how it works
03 / People + a practical setup
A useful production starts with a space that works for the team. We plan around your location, your merchandise and a clear route from demonstration to packing.
The roles behind the show
Introduce the products, demonstrate the details and keep the conversation moving.
Handle the phone or camera, lighting, sound, laptop and live-show coordination.
Prepare and track items, then follow the agreed packing, shipping and returns workflow.
Crew, equipment, location and fulfilment responsibilities are confirmed for each brief.
Live-selling made simple.
You own the store from day one. We help build the setup, run the show and train your team to take the keys when you’re ready.
Let’s talkPricing
These are alternative starting options, not combined charges.
CAD 1,600
Fixed PHAS2 service fee.
Standard setup support for one merchant-owned Whatnot account, a show plan, technical rehearsal and one managed show of up to 90 minutes at one agreed location. Hosting, production and a post-show review are included.
Discuss your first showCAD 850
Fixed PHAS2 service fee.
The same managed first-show service using your existing store and production setup, subject to a readiness check. No setup charge when your existing setup is accepted.
Discuss your first showBoth have a fixed PHAS2 service fee for the agreed standard scope. No additional PHAS2 sales commission on your first show. No required future shows.
We review your products, store readiness and location, then confirm the standard scope, host availability, equipment arrangements, what you supply and the show date in a written quote. The listed fee covers delivery of that agreed standard scope. Work outside it is separately itemized and optional before booking; additional work or expenses require your approval.
The written quote also confirms payment and cancellation terms, sales attribution and the refund reconciliation period before booking. No required future shows does not change the agreed terms for a show you have booked.
Standard scope excludes extensive catalogue work, bespoke integrations, paid advertising and edited promotional video unless expressly quoted.
PHAS2 service prices are in CAD. Applicable taxes, Whatnot/payment processing fees, stock and merchant fulfilment costs are separate. Any agreed travel or other separately scoped expenses are shown in the quote before you commit.
Further managed shows: CAD 850 minimum, or 10% of net merchandise sales when higher. Not both.
At CAD 5,000 in net merchandise sales, the show fee is CAD 850. At CAD 10,000, it is CAD 1,000.
Net merchandise sales means paid product sales attributed to the agreed show, after discounts, cancellations and refunds, excluding customer taxes and shipping charges. It is sales revenue, not profit or your bank payout. Product, platform and fulfilment costs are not deducted from this calculation.
You own your account, inventory and payouts from day one. Stop booking shows without an exit fee or ongoing commission on shows we do not manage. Optional training is quoted separately, never a condition of keeping your store or receiving your agreed deliverables.
Sales, audience size and profit are not guaranteed. We review results with you before recommending another show.
05 / Good questions
A few things to know about working together.
Yours. SHOPLIVE supports your own storefront and merchant brand. Account access, responsibilities and production scope are agreed before work begins. Your brand leads the show; PHAS2 works behind the production.
Planning, store setup, production, on-camera talent, audience-building support, show management and training. We shape the scope around your products, team and starting point. Hosting roles are agreed before work begins.
Yes. You own your account, inventory and payouts from day one. Stop booking shows without an exit fee or ongoing commission on shows we do not manage. Optional training is quoted separately, never a condition of keeping your store or receiving your agreed deliverables.
The production plan starts with your space, stock and team. A phone, tripod, lighting, a laptop and a practical product and packing area can form the setup. We work through the requirements before a show.
Whatnot controls seller access and any additional category approvals. SHOPLIVE can help you prepare, but approval comes from the platform. See Whatnot’s seller application guidance.
We agree the product-handling, packing, shipping and returns responsibilities with you before work begins. They are part of the operating plan for your store.
The fixed PHAS2 first-show fee is CAD 1,600 for a new-store launch, or CAD 850 using an accepted existing setup. These are alternative starting options, not combined charges. No additional PHAS2 sales commission applies to your first show. Further managed shows cost CAD 850 or 10% of attributable net merchandise sales, whichever is higher, never both. Applicable taxes, Whatnot/payment processing fees, stock and merchant fulfilment costs are separate. We confirm the full scope, expenses, responsibilities, payment and cancellation terms, sales attribution and refund reconciliation period in a written quote before booking. See Pricing above.
PHAS2 SHOPLIVE is an independent service. It is not affiliated with or endorsed by Whatnot.
06 / Let’s start with your stock
Tell us what you sell, where you are and what you’d like help with.
shoplive@phas2.comPrefer email? Use the address above to open a draft in your email app.